We increase technology vendors' sales by creating positioning, messaging and marketing program strategies that clearly differentiate them in the markets in which they compete, and we publish highly-innovative competitive marketing intelligence that allows technology vendors to understand exactly how their competitors take their products to market.
Product Marketing Consultancy
We act as an external product marketing resource for young companies who can't yet justify full-time, internal resources; or for mature organisations that need expertise or additional resource.
Our REPAMA methodology reverse-engineers vendors’ go-to-market strategies from the language they use to take their products to market. REPAMA allows us to contrast and compare the go-to-market strategies of different vendors within a given market segment.