2009 Guidance for CMOs
I think Michael Gerard is spot on with his views on the need for different priorities and strategies for CMOs in 2009. He talks about the need to remove the disconnect between sales and marketing, decentralisation of both the marketing function and budgets to the region and also about the importance of sales enablement. These are all hobby horses of mine. It’s well worth a read, I hope CMOs are listening.
Danny Goodall
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