Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide. These are: Depositioning focus Differentiation strategy Perceived threat All of these studies are concerned with […]
Well, well, well. TIBCO announced an interesting move yesterday. It has acquired DataSynapse in a cash transaction valuing DataSynapse at $28M. TIBCO calims that this will strengthen and compliment its distributed and cloud computing initiatives. We work for a lot of high-tech vendors and you get to know a lot of people and I have […]
I’ve made a minor update and per some of the comments I received I’ve made the Wordle a little more readable – but not that readable as that’s sort of the point. Danny Goodall
I’m going to maintain a wordle of vendors that appear to have an association with cloud computing. I will add to this during the course of my research. Here’s the first draft. Click for a larger version. Initial vendors supplied courtesy of the good people at Opencrowd. Danny Goodall.
In putting together our REPAMA analysis into the go-to-market strategies of the vendors in the cloud computing space, we first must arrive at an agreed segmentation of the market. This blog documents that process. OK so as I mentioned here, I am going to carry out a series of REPAMA Segment Analysis Studies into the […]
I have decided that the time is now right to take a detailed look at the marketing strategies and tactics adopted by the various vendors in the different market segments that make up the cloud computing market. This means that we’ll be carrying out a series of REPAMA Segment Analysis Studies to nail down how […]
Carrying on from my blog on “corporate shyness”, I’m looking here at the different ways we evaluate information and make decisions. The first thing to say is that this is a big subject and one that others are much better qualified to cover than I am. Myers-Briggs has led much of the work on personality types […]
Lustratus’ REPAMA consulting business has moved house. Well strictly speaking we’re still at the “Can’t remember where we put the ironing board and has anyone seen the cat?” stage of the move. But we’ve taken the first step by moving the repama.typepad.com blog to it’s shiny new location at www.lustratusrepama.com. So whilst it’ll be a […]