Appistry and 3Tera Under the REPAMA Microscope

I’ve just uploaded the first draft of my latest Cloud Computing REPAMA Segment Analysis Study. This time I’ve looked at a couple of vendors in the Cloud Software / Cloud Management / Application Services Management segment (using the Lustratus REPAMA Cloud Computing market taxonomy / segmentation model). Specifically I’ve reverse-engineered the key go-to-market strategies of […]

Value Proposition Categories – MITICOR

I’ve been working on a way of categorising value propositions for some time. I’ve arrived at something I refer to as MITICOR which I believe represents the atomic value proposition elements. By this I mean that all business to business value propositions can be broken down into these 7 base elements. I’m sure I will refine […]