A Lustratus REPAMA Guide to the Positioning Statement
I’ve just uploaded a document to Scridb which is based on a series of blog entries from the REPAMA blog.
In this series of 8 blog postings I described the format of the positioning statement that we use to help our clients capture their company or product strategy. I’ve finally got around to committing the description of the 7 elements…
- target customer/ideal client
- main pain/need or desire
- product name
- product category
- main reason to buy
- primary competitor or alternative
- the unique selling proposition – USP
…to ‘paper’. The document is embedded below and can be found on scribd.com.
[scribd id=23826456 key=key-15yeyrl8slzgx9uzm65p width=620]
Enjoy!
Danny Goodall
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Posted in All Blog Categories, marketing, Marketing Strategy, positioning, product marketing | 
alternative, competition, competitor, customer pain, ideal customer, main benefit, pain, positioning, positioning statement, primary alternative, primary reason to buy, product category, product name, unique sales proposition, uspLeave a Reply
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