A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing

Cloud Computing - Market Landscape - REV 1 (0.92)_Page_07I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies.

As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors have re-repositioned themselves to catch the cloud computing wave.

The other issue of course is that over time cloud computing will cease to be a new paradigm and will quickly become the way consumers and businesses avail themselves of computing services. So what I’m seeing here is a market in transition where just about every category in traditional software sales will have an offer in the cloud computing space until on-demand models becomes “the norm”.

So I guess it’s really not that surprising to see so many vendors present in the space. But at the same time it is very confusing for legitimate prospects to cut their way through the mass of terminology to then examine vendors and service providers who appear to have broadly identical capabilities and value propositions.  How do they decide the best way to take their first steps into cloud computing? It’ll be interesting to see what our REPAMA studies say about how each of the vendors/service providers’ takes their products to market.

Anyway, I’ve uploaded a set of slides to slideshare.net which I think is probably the best way to make the material available but if anyone wants a copy of the slides please let me know. The slides are embedded below.

[slideshare id=2017030&doc=cloudcomputing-marketlandscape-rev10-92-090918055244-phpapp01]

As I’ve said before, this segmentation model will undoubtedly develop and change over time as I look in more detail at the marketing efforts of the various vendors involved. The definitions for each of the functional areas are a little woolly right now. But at least I now have a structure that allows me to decide which segments and vendors/service providers I will include in our studies moving forward.

I’d like to once again acknowledge the significant role that Brad BuckPeter Laird and Christofer Hoff played in helping to form the ideas on market segmentation and the role NIST has played in crystallising definitions on cloud computing and software/platform/infrastructure as a service.

Danny Goodall

Products and vendors included in the segmentation model are shown below. If you represent a vendor below and I haven’t represented your organisation correctly, or if you represent a vendor that isn’t included but should be, please contact me and let me know a little bit about your company and your proposition and where you feel you fit in the segmentation model.

10Gen MongoDB, 3Tera App Logic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, AppZero, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Blink Logic, Boomi, Box.net, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, Clickability, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Concur, CrownPoint, CTERA, CTERA Portal, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, IBM Lotus Live, iCIMS, InfoBright, Informatica iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, memcached, Mercury, mezeo software, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, Oco, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, Panaroma, Parallels, ParaScale, Parature, PingIdentity, PivotLink, Platform, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, Responsys, Rightnow, RightScale, Rollbase, rPath, Salesforce.com, Scalr, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, SpringCM, Sterna, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, TerraCotta, Terremark, TIBCO Silver, Tokyo Cabinet, Trigence, Vertica, VMWare vSphere, Vordel, Workday, Workxpress, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora, Mezeo Software, Workxpress, Trigence, AppZero, Platform, OneNetwork, SpringSource, Vaultscape

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  1. Hi,

    Microsoft SDS (SQL Data Services) has been replaced by Microsoft SQL Azure, a cloud-based implementation of SQL Server 2008.

    Microsoft BizTalk Services has been replaced by Microsoft .NET Services, although the Workflow part of .NET Services is currently withdrawn in favor of a future implementation of Workflow 2.0 from the .NET Framework 4.


    Roger Jennings
    Author of “Cloud Computing with the Azure Services Platform” Wrox/Wiley, September 2009.

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