Audience Strata

audience strata 2

In infrastructure software sales and marketing, Lustratus categorises the primary end user target audience as one or more of the following three categories:


  • IT Technical – Represents the overtly technical disciplines within the IT organisation that have no management, strategic¬† or commercial responsibilities
  • IT Business – Represents the higher management levels of the IT organisation that have strategic and/or financial responsibilities
  • Business – Represents the line of business functions outside of the IT organisation

Whilst there are many subtle distinctions between these these layers a general description of the types of positions and the role of they play in enterprise software sales for infrastructure software is shown in the diagram below:

audience strata 3

Danny Goodall

Posted in All Blog Categories, communication, product marketing and tagged , , , , , , , , , , .

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  1. Pingback: The Technology Reading Ease Index – Or The Goodall Arcanicity Index – First Draft | lustratus REPAMA

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