Audience Strata
In infrastructure software sales and marketing, Lustratus categorises the primary end user target audience as one or more of the following three categories:
- IT Technical – Represents the overtly technical disciplines within the IT organisation that have no management, strategic or commercial responsibilities
- IT Business – Represents the higher management levels of the IT organisation that have strategic and/or financial responsibilities
- Business – Represents the line of business functions outside of the IT organisation
Whilst there are many subtle distinctions between these these layers a general description of the types of positions and the role of they play in enterprise software sales for infrastructure software is shown in the diagram below:
Danny Goodall
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