Enterprise Service Bus (ESB) REPAMA findings published

ESBs - REPAMA SASJust a quick note to say that the REPAMA Segment Analysis Study into the Enterprise Service Bus (ESB) has been published on the Lustratus.com site.  The ESB is a segment that Lustratus knows well as we’ve carried out strategic marketing work for most of the key protagonists at some point.  That said, there were a number of surprises – chief amongst these was some of the competitive differentiation strategies that we saw as well as the markedly different approach taken by Microsoft.

ESBs - REPAMA SAS Summary ReportThe study reverse-engineered the go-to-market strategies of the following vendors and products:

  • Microsoft ESB Guidance 1.0
  • Oracle Service Bus
  • Progress Sonic ESB
  • TIBCO ActiveMatrix Service Bus

In reaction to client feedback, we’ve published two sets of reports with this particular study   I’ve created a summary report that contains a management summary of the state of vendor marketing strategies in the ESB market segment as well as the results of the full-blown REPAMA Segment Analysis Study.

Danny Goodall

Posted in All Blog Categories, communication, Competition and Competitive Intelligence, esb, go-to-market, marketing, Marketing Strategy, positioning, product marketing, SOA and Integration, Vendor-Related Posts and tagged , , , , , , , , , , , , , , .

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