Enterprise Service Bus (ESB) REPAMA findings published
Just a quick note to say that the REPAMA Segment Analysis Study into the Enterprise Service Bus (ESB) has been published on the Lustratus.com site. The ESB is a segment that Lustratus knows well as we’ve carried out strategic marketing work for most of the key protagonists at some point. That said, there were a number of surprises – chief amongst these was some of the competitive differentiation strategies that we saw as well as the markedly different approach taken by Microsoft.
The study reverse-engineered the go-to-market strategies of the following vendors and products:
- Microsoft ESB Guidance 1.0
- Oracle Service Bus
- Progress Sonic ESB
- TIBCO ActiveMatrix Service Bus
In reaction to client feedback, we’ve published two sets of reports with this particular study I’ve created a summary report that contains a management summary of the state of vendor marketing strategies in the ESB market segment as well as the results of the full-blown REPAMA Segment Analysis Study.
Danny Goodall
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Posted in All Blog Categories, communication, Competition and Competitive Intelligence, esb, go-to-market, marketing, Marketing Strategy, positioning, product marketing, SOA and Integration, Vendor-Related Posts | 
competition, competitive, Danny Goodall, esb, ESB Guidance, marketing strategy, microsoft, oracle, Oracle Service Bus, Progress, Progress Sonic ESB, REPAMA, Sonic ESB, tibco, TIBCO ActiveMatrix Service BusLeave a Reply
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