Just a quick note to say that the REPAMA Segment Analysis Study into the Enterprise Service Bus (ESB) has been published on the Lustratus.com site. The ESB is a segment that Lustratus knows well as we’ve carried out strategic marketing work for most of the key protagonists at some point. That said, there were a number of surprises – chief amongst these was some of the competitive differentiation strategies that we saw as well as the markedly different approach taken by Microsoft.
- Microsoft ESB Guidance 1.0
- Oracle Service Bus
- Progress Sonic ESB
- TIBCO ActiveMatrix Service Bus
In reaction to client feedback, we’ve published two sets of reports with this particular study I’ve created a summary report that contains a management summary of the state of vendor marketing strategies in the ESB market segment as well as the results of the full-blown REPAMA Segment Analysis Study.