Just a quick note to say that the updated High Performance Messaging REPAMA Segment Analysis Study has been uploaded to the Lustratus site. It now contains the reverse-engineered product marketing strategy for TIBCO’s Messaging Appliance P-7500. Existing customers and Lustratus research subscription holders will already have been contacted with details of free upgrades.
Following on from the blog entry I made when the first version of the report was released I thought I’d show the updated value proposition below. As I mentioned in a previous blog entry TIBCO’s primary competitive focus is very unusual – it is TIBCO Rendezvous – one of its own products. The different approach to the market doesn’t stop there as you’ll see from the report extract below. TIBCO also plough its own furrow by taking a different proposition to the market when compared with most of their competitors. This one based around green IT and data centre costs (in addition to the obligatory low latency = competitive advantage proposition).
For more information on the REPAMA methodology visit here.