Four Words

I was having a drink the other day with an old friend and potential future client. We were discussing the competitive situation in the market in which his company competes. He knows that I’ve carried out some marketing positioning work for some of his competitors and so we got on to the subject of an […]

Positioning, depositioning and the UK General Election

I watched the 2nd televised leaders’ debate the other evening and was struck by the maturity of some of the competitive marketing campaigns conducted by the UK’s political parties. (Please get through this rather turgid and wordy description of the state of current political debate in the UK – there is a marketing-related point to […]