…We didn’t have an ice cream…

I’m doing the first phase research for the REPAMA study into cloud computing and I’m spending my time wading through lots of communication from many small, start-up companies. And in doing so I was reminded of the ‘parable’ about the child and the ice cream…you know the story. It goes something like this. A mother […]

WSO2 – Fits in between Talend and FuseSource…

…for the amount of jargon contained in it’s marketing copy. In a previous post I mentioned that I would follow-up to with a calculation for how much jargon WSO2 uses in its ESB marketing when compared to Talend and FuseSource. I’ve now calculated the Arcanicity Index score for WSO2’s ESB marketing copy; and whilst not […]

WSO2, or rather one of its competitors, has thrown its hat into the ring

As mentioned before I’m pulling together a short list of ESB vendors that will feature in a REPAMA competitive marketing intelligence study. I’ve added, or rather I should say that one of WSO2’s competitors has added WSO2 to the short list. I’m using this study to road-test Project REPAMATron – an automated system that infers […]

A Technology Reading Ease Index – Goodall-Arcanicity (First Draft)

I thought Arcanicity was an album by The Police, but it turns out that it’s a measure of the complexity of the words that high-tech vendors use in their marketing.¬†As I mentioned in my last post, I’ve produced an Acanicity Index. This is a readability index that looks to estimate the amount of domain-specific or […]

Eureka – Arcanicity and the Technology Reading Ease Index

Well I wasn’t in the bath when it occurred to me, and I wouldn’t claim that I’ve advanced the general knowledge of mankind in the way that Archimedes did, but I have made a little discovery. [UPDATE – A more detailed description of the Goodall Arcanicity Index can be found here] As I had mentioned […]

The Characteristics of a Technology Reading Ease Index

I wrote the other day about the need for a Technology Reading Ease Index. I’ve been thinking about how it might work so here are my current thoughts. The problem I am looking to solve is that I want to be able to rate the readability of different technology vendors’ marketing copy. As I explained […]

Taking an automated look at marketing the Enterprise Service Bus (ESB)

As you’ll have read elsewhere in these pages I’ve decided to test REPAMATron – my automated marketing analysis software, by pointing it at the way ESB vendors take their products to market. As I’ve mentioned before, REPAMATron is a project that looks to automate the REPAMA methodology for analysing and visualising vendors’ go-to-market strategies from […]