Lustratus 2010 Predictions for the Infrastructure Software Market

As is customary at this time of year, my Lustratus Research colleague Steve Craggs has launched his 2010 predictions for the infrastructure software market. At this time of year many people make predictions for what the year to come will hold, only for them to be long forgotten by the time next year’s predictions come […]

A Comment on 10 Defining Points for Cloud Computing

I was reading Robin Bloor’s blog entry from earlier in the year recently where he makes some interesting points. But I’m not sure that I agree with all of them… Robin attempts to identify some of the defining characteristics of cloud computing but I get the feeling that he is starting from a slightly cynical stand point. […]

Cloud Computing Explained – Without the Hype

My Lustratus Research colleague Steve Craggs has taken a step back from the hype surrounding Cloud Computing and has defined it for the layman. Steve’s premise was that the Cloud Computing hype had reached fever pitch and that some of the claimed benefits had become pretty difficult to believe. He wanted to strip it down to the […]

The Decision Making Unit for Cloud Computing

I’m kicking off some research into the Decision Making Unit (DMU) for Cloud Computing services and software. I’m interested to see how much, if at all, the cloud computing decision making unit differs from that of tradition data centre or infrastructure software sales. And if it does differ (as I suspect it does) then what […]

A Refreshing call with GigaSpaces

Steve and I had an interesting and refreshingly different call this morning with GigaSpaces. They had reached out to us to make sure we knew all about them so that they could be fully represented in each of the categories in our cloud computing market landscape / segmentation / taxonomy where they have a solution. […]

Reverse Engineering’s Approach to the Cloud Computing Market

I’ve been a bit busy recently and so instead of finishing off the complex REPAMA SAS into the “Cloud Computing / Cloud Software / Cloud Management / Application Services Management” study, I decided to produce a rough draft of the much simpler REPAMA into’s go-to-market strategy instead. Whilst the segment analysis study only covers […] – Hat’s Off Time

Steve and I met with the good people at this morning to get an update on their approach to the Cloud Computing market and to hear their vision for the future. I’d already carried out some REPAMA analysis of Force’s marketing proposition and, just like I found when I looked at Oracle’s ESB proposition,I […]

Pure Play Application Services Management in Cloud Computing?

So Steve and I had a briefing call with Kaavo yesterday who have some interesting technology. And it set me thinking about whether there is a market for pure play application services management in the cloud. Kaavo automates the job of application configuration and management in the cloud. The product – imod, is rules and […]

Cloud Computing – Where does one Capability Start and the Other end?

OK so having arrived at the first cut of a segmentation model for the Cloud Computing market, I am now embarking on a series of Reverse Engineered Positioning and Messaging Analysis (REPAMA) studies. The problem I now face though as I start tp look in detail at various cloud vendors’ marketing propositions is that their […]