Lustratus 2010 Predictions for the Infrastructure Software Market
As is customary at this time of year, my Lustratus Research colleague Steve Craggs has launched his 2010 predictions for the infrastructure software market.
At this time of year many people make predictions for what the year to come will hold, only for them to be long forgotten by the time next year’s predictions come round. Uniquely then perhaps amongst other crystal ball gazers, Steve first grades himself on the predictions he made last year.
So take a look at the Lustratus 2010 infrastructure software market predictions to see how he did.
Danny Goodall
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A Comment on 10 Defining Points for Cloud Computing
I was reading Robin Bloor’s blog entry from earlier in the year recently where he makes some interesting points. But I’m not sure that I agree with all of them…
Robin attempts to identify some of the defining characteristics of cloud computing but I get the feeling that he is starting from a slightly cynical stand point. And whilst I agree that vendor and service provider marketing tactics have created a great deal of hype, I feel others must also share some of the blame for the confusion in the space.
Anyway, his 10 Defining Points for Cloud Computing blog entry is here. I tried to post a comment but as it appears that it’s still… Continue reading
Cloud Computing Explained – Without the Hype
My Lustratus Research colleague Steve Craggs has taken a step back from the hype surrounding Cloud Computing and has defined it for the layman.
Steve’s premise was that the Cloud Computing hype had reached fever pitch and that some of the claimed benefits had become pretty difficult to believe. He wanted to strip it down to the basics, define it and look dispassionately at the likely benefits and the trade-offs involved. Steve has also put some of the vendors and service providers in the space into the right context based on the Lustratus REPAMA Market Landscape / Taxonomy / Segmentation model.
The document is embedded below and can be downloaded from Scridb or the Lustratus web… Continue reading
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The Decision Making Unit for Cloud Computing
I’m kicking off some research into the Decision Making Unit (DMU) for Cloud Computing services and software.
I’m interested to see how much, if at all, the cloud computing decision making unit differs from that of tradition data centre or infrastructure software sales. And if it does differ (as I suspect it does) then what is the impact on traditional marketing elements like audience, message, value propositions, supporting materials, etc.
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Within a B2B Cloud Computing transaction, what… Continue reading
Posted in All Blog Categories, cloud computing, marketing, research | 
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4 CommentsA Refreshing call with GigaSpaces
Steve and I had an interesting and refreshingly different c
all this morning with GigaSpaces.
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They also have a valid claim to
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and may be even
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Posted in All Blog Categories, cloud computing, marketing, research | Amazon EC2, application management services, applications services management, cloud computing, Cloud Management, Compute, data, Gigaspaces, jim liddle, segmentation, taxonomy, tibco, TIBCO Silver, value proposition, XAP | 2 CommentsReverse Engineering Force.com’s Approach to the Cloud Computing Market
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Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, go-to-market, marketing, positioning, product marketing | competition, Force.com, go-to-market, market, marketing strategy, paas, platform as a service, REPAMA, Salesforce.com, sas, segment analysis study, usp | Leave a commentForce.com – Hat’s Off Time
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I’d already carried out some REPAMA analysis of Force’s marketing proposition and, just like I found when I looked at Oracle’s ESB proposition,I was very impressed. With some vendors’ marketing propositions I have to spend a long time inferring what their strategic marketing strategy is, for others the strategy is so well communicated to their prospects through their out-bound marketing communications that my job is made easy.
And so it was with Force.com…
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Pure Play Application Services Management in Cloud Computing?
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Posted in All Blog Categories, cloud computing, communication, Competition and Competitive Intelligence, differentiation, marketing, Marketing Strategy, positioning | Appistry, cloud computing, competition, Danny Goodall, differentiation, early market, Lustratus, marketing, portfolio, REPAMA, strategy | Leave a comment
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Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.