The Psychology of Decision Making

Carrying on from my blog on “corporate shyness”, I’m looking here at the different ways we evaluate information and make decisions. The first thing to say is that this is a big subject and one that others are much better qualified to cover than I am. Myers-Briggs has led much of the work on personality types […]

An “average” marketing strategy

Mean.  It’s a great word isn’t it.  But what does mean, mean?  If you see what I mean.  It’s either hateful, the intended meaning of something or, as I want to use it here – an average.  In this case it’s the “average” marketing strategy for a specific marketing segment.  What would be the value […]