Teaching Oracle to Suck Eggs

Working out the depositioning strategy used by specific vendors is normally complex.  Do they actively look to emphasise their positives over their competitors?  Do they look to highlight their competitors’ perceived negative attributes?  Do they infer who the competition is?  Do they actively name the competitors, or the class of competitor? Reverse-engineering this information usually […]

Funded Initiatives and lead generation

I’ve been scanning other marketing blogs recently, attempting to get a feel for what other folks are doing out there at the moment.  I see lots of advice on creating strategies to generate leads through social media and the creation of networks.  Whilst I wholeheartedly support any efforts to get closer to prospects by creating […]

REPAMA Guide Now Online

Despite being available in “beta” form to REPAMA users for some time, I finally got round to packaging up a publicly downloadable version of the Lustratus REPAMA Guide. This can be downloaded from Lustratus.com for no charge. I should say a big thank you to clients, colleagues and everyone else who has provided feedback on […]

Inaction. The biggest “competitor” in a slowdown

I often find that when building competitive strategies, vendors tend to focus all of their efforts on other vendors with similar products and technologies.  They believe that if they understand how the other vendors in their segment are taking their products to market, they will give themselves a good chance of winning business.  Whilst there […]

What Slowdown?

I was discussing the economic slowdown with some friends over the weekend.  We were trying to predict the likely depth, length and impact but we came to the conclusion that logic and a sound understanding of economics alone couldn’t help.  You’d need to apply complex chaos psychology first.  The issue, we realised, is that whilst […]

An “average” marketing strategy

Mean.  It’s a great word isn’t it.  But what does mean, mean?  If you see what I mean.  It’s either hateful, the intended meaning of something or, as I want to use it here – an average.  In this case it’s the “average” marketing strategy for a specific marketing segment.  What would be the value […]

Audience strata mismatch

If I were to write in this blog “18th century art has always been my passion.  It’s my belief that mid-18th century, art, as captured by oil on canvas, has never been surpassed in terms of quality.” You may ask what on earth that has to do with you – a visitor to a blog […]