Follow-up to Using Wordles for Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

Using Word Clouds (Wordles) for Competitive Intelligence

[An updated version of this post can be found here] It’s been a while since I updated this blog on my efforts to build my on-line competitive intelligence service (codenamed ScrewTinny). As I’m now not too far away from releasing an alpha version, I thought I’d start to share some of the output. At the […]

Don’t put Serendipity Into Your Business Plan

If your business plan has a section entitled Repeatable Serendipity then think again. I was talking with an ex-colleague recently who was describing her frustration at her current company’s difficulties in closing new business. They are a small company in a fast-moving high-tech market and they are struggling to get traction outside of one or […]

Corporate DNA @ Progress Software – Redux

Its déjà vu all over again. It was just under a year ago that I wrote about a massive restructuring at Progress Software, and here am I about to do the same again. But in the words of the song, this time I know it’s for real. Progress appears to have finally thrown in the towel […]

WSO2 – Fits in between Talend and FuseSource…

…for the amount of jargon contained in it’s marketing copy. In a previous post I mentioned that I would follow-up to with a calculation for how much jargon WSO2 uses in its ESB marketing when compared to Talend and FuseSource. I’ve now calculated the Arcanicity Index score for WSO2’s ESB marketing copy; and whilst not […]

WSO2, or rather one of its competitors, has thrown its hat into the ring

As mentioned before I’m pulling together a short list of ESB vendors that will feature in a REPAMA competitive marketing intelligence study. I’ve added, or rather I should say that one of WSO2’s competitors has added WSO2 to the short list. I’m using this study to road-test Project REPAMATron – an automated system that infers […]

Taking an automated look at marketing the Enterprise Service Bus (ESB)

As you’ll have read elsewhere in these pages I’ve decided to test REPAMATron – my automated marketing analysis software, by pointing it at the way ESB vendors take their products to market. As I’ve mentioned before, REPAMATron is a project that looks to automate the REPAMA methodology for analysing and visualising vendors’ go-to-market strategies from […]

Visualising competitive market intelligence – some early output from REPAMATron

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]

Truth Denied? The Software Appliance Revisited.

As I mentioned in my last blog entry I’ve had a minor disagreement with Blake Dournaee of Intel over… …whether spin was used in the naming of the product category in which the folks at Intel have placed their SOA security/acceleration technology. You can read about our failure to find common ground as well as […]