Truth Denied?

Plagiarism is the sincerest form of flattery – or something like that. Anyway I’m sure Blake Dournaee of Intel will forgive me for borrowing the title for this blog… …from his own “Truth Denied” blog entry on his Truth in SOA blog. Follow the link and you’ll see that Blake is a little aggrieved at a previous […]

Positioning, depositioning and the UK General Election

I watched the 2nd televised leaders’ debate the other evening and was struck by the maturity of some of the competitive marketing campaigns conducted by the UK’s political parties. (Please get through this rather turgid and wordy description of the state of current political debate in the UK – there is a marketing-related point to […]

A Lustratus REPAMA Guide to the Positioning Statement

I’ve just uploaded a document to Scridb which is based on a series of blog entries from the REPAMA blog. In this series of 8 blog postings I described the format of the positioning statement that we use to help our clients capture their company or product strategy. I’ve finally got around to committing the […]

Progress Software to Restructure Again – Changing Corporate DNA

I see that Progress Software is in the midst of another restructuring and that to achieve this it will shed 12%-14% of the workforce. This article details the problem and describes how “One Progress”, an alignment of the different divisions under the same banner, is the plan to turn the company around. I for one […]

Value Proposition Categories – MITICOR

I’ve been working on a way of categorising value propositions for some time. I’ve arrived at something I refer to as MITICOR which I believe represents the atomic value proposition elements. By this I mean that all business to business value propositions can be broken down into these 7 base elements. I’m sure I will refine […]

Reverse Engineering Force.com’s Approach to the Cloud Computing Market

I’ve been a bit busy recently and so instead of finishing off the complex REPAMA SAS into the “Cloud Computing / Cloud Software / Cloud Management / Application Services Management” study, I decided to produce a rough draft of the much simpler REPAMA into Force.com’s go-to-market strategy instead. Whilst the segment analysis study only covers […]

Pure Play Application Services Management in Cloud Computing?

So Steve and I had a briefing call with Kaavo yesterday who have some interesting technology. And it set me thinking about whether there is a market for pure play application services management in the cloud. Kaavo automates the job of application configuration and management in the cloud. The product – imod, is rules and […]

An Interesting Piece on Value Propositions from ITSMA

Whilst carrying out some research recently I realised that I need to arrive at a more granular categorisation of the types or categories of value propositions that vendors use. And in attempting to do that I stumbled across an interesting read on the ITSMA site entitled Why You Need Three Different Types of Value Propositions. […]

Cloud Computing – Where does one Capability Start and the Other end?

OK so having arrived at the first cut of a segmentation model for the Cloud Computing market, I am now embarking on a series of Reverse Engineered Positioning and Messaging Analysis (REPAMA) studies. The problem I now face though as I start tp look in detail at various cloud vendors’ marketing propositions is that their […]