A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing

I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies. As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors […]

It took Cordys 8 days to turn into a cloud computing vendor!

Attempting to classify and compare the various vendors in the various technical segments of the cloud computing market is tough. And if I’m honest I’m struggling with the shear volume of vendors that apparently have cloud propositions. I find it amazing that so many vendors/service providers have apparently architected and built specific solutions for this […]

Cloud Computing Wordle REV 4 – A list of Cloud Computing Vendors

Continuing the research I’ve documented in these pages… …I’ve either stumbled across, been gently reminded or have been actively asked to include specific vendors in the list of cloud computing vendors. So here’s REV 4.   The actual list of vendors is shown in the tag list below. Also included in the Wordle is a […]

Cloud Computing Market Segmentation – What is the role of the Channel? – Part 4

Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing… …and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts. There are some obvious areas in the cloud taxonomy/segmentation that look like a good […]

Cloud Computing REPAMA – Taxonomy and the Role of Professional Services – Part 2

I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear. Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected […]

Updated Lustratus REPAMA Guide

Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide. These are: Depositioning focus Differentiation strategy Perceived threat All of these studies are concerned with […]

REPAMA Segment Analysis Study into Cloud Computing – Part 1 Taxonomy

In putting together our REPAMA analysis into the go-to-market strategies of the vendors in the cloud computing space, we first must arrive at an agreed segmentation of the market. This blog documents that process. OK so as I mentioned here, I am going to carry out a series of REPAMA Segment Analysis Studies into the […]

Running the REPAMA rule over…Cloud Computing

I have decided that the time is now right to take a detailed look at the marketing strategies and tactics adopted by the various vendors in the different market segments that make up the cloud computing market. This means that we’ll be carrying out a series of REPAMA Segment Analysis Studies to nail down how […]

The Psychology of Decision Making

Carrying on from my blog on “corporate shyness”, I’m looking here at the different ways we evaluate information and make decisions. The first thing to say is that this is a big subject and one that others are much better qualified to cover than I am. Myers-Briggs has led much of the work on personality types […]