A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing

I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies. As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors […]

Cloud Computing Wordle REV 4 – A list of Cloud Computing Vendors

Continuing the research I’ve documented in these pages… …I’ve either stumbled across, been gently reminded or have been actively asked to include specific vendors in the list of cloud computing vendors. So here’s REV 4.   The actual list of vendors is shown in the tag list below. Also included in the Wordle is a […]

Cloud Computing Market Segmentation – What is the role of the Channel? – Part 4

Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing… …and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts. There are some obvious areas in the cloud taxonomy/segmentation that look like a good […]

Cloud Computing REPAMA – Taxonomy and the Role of Professional Services – Part 2

I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear. Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected […]

REPAMA Segment Analysis Study into Cloud Computing – Part 1 Taxonomy

In putting together our REPAMA analysis into the go-to-market strategies of the vendors in the cloud computing space, we first must arrive at an agreed segmentation of the market. This blog documents that process. OK so as I mentioned here, I am going to carry out a series of REPAMA Segment Analysis Studies into the […]