Pure Play Application Services Management in Cloud Computing?

So Steve and I had a briefing call with Kaavo yesterday who have some interesting technology. And it set me thinking about whether there is a market for pure play application services management in the cloud. Kaavo automates the job of application configuration and management in the cloud. The product – imod, is rules and […]


An Interesting Piece on Value Propositions from ITSMA

Whilst carrying out some research recently I realised that I need to arrive at a more granular categorisation of the types or categories of value propositions that vendors use. And in attempting to do that I stumbled across an interesting read on the ITSMA site entitled Why You Need Three Different Types of Value Propositions. […]


Cloud Computing – Where does one Capability Start and the Other end?

OK so having arrived at the first cut of a segmentation model for the Cloud Computing market, I am now embarking on a series of Reverse Engineered Positioning and Messaging Analysis (REPAMA) studies. The problem I now face though as I start tp look in detail at various cloud vendors’ marketing propositions is that their […]


Veniders – A Homage to Lewis Carroll…

…and his portmanteau words. I can’t help thinking as I write about this brave new world of Cloud Computing that we might need a new one. Through years of thinking about and writing on the subject of technology marketing, I instinctively refer to the party that sells something to the buying party as “The Vendor”. […]


A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing

I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies. As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors […]


It took Cordys 8 days to turn into a cloud computing vendor!

Attempting to classify and compare the various vendors in the various technical segments of the cloud computing market is tough. And if I’m honest I’m struggling with the shear volume of vendors that apparently have cloud propositions. I find it amazing that so many vendors/service providers have apparently architected and built specific solutions for this […]


Cloud Computing Wordle REV 4 – A list of Cloud Computing Vendors

Continuing the research I’ve documented in these pages… …I’ve either stumbled across, been gently reminded or have been actively asked to include specific vendors in the list of cloud computing vendors. So here’s REV 4.   The actual list of vendors is shown in the tag list below. Also included in the Wordle is a […]


Cloud Computing Market Segmentation – What is the role of the Channel? – Part 4

Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing… …and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts. There are some obvious areas in the cloud taxonomy/segmentation that look like a good […]


Cloud Computing REPAMA – Taxonomy and the Role of Professional Services – Part 2

I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear. Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected […]