Follow-up to Using Wordles for Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

Using Word Clouds (Wordles) for Competitive Intelligence

[An updated version of this post can be found here] It’s been a while since I updated this blog on my efforts to build my on-line competitive intelligence service (codenamed ScrewTinny). As I’m now not too far away from releasing an alpha version, I thought I’d start to share some of the output. At the […]

A Technology Reading Ease Index – Goodall-Arcanicity (First Draft)

I thought Arcanicity was an album by The Police, but it turns out that it’s a measure of the complexity of the words that high-tech vendors use in their marketing.¬†As I mentioned in my last post, I’ve produced an Acanicity Index. This is a readability index that looks to estimate the amount of domain-specific or […]

Eureka – Arcanicity and the Technology Reading Ease Index

Well I wasn’t in the bath when it occurred to me, and I wouldn’t claim that I’ve advanced the general knowledge of mankind in the way that Archimedes did, but I have made a little discovery. [UPDATE – A more detailed description of the Goodall Arcanicity Index can be found here] As I had mentioned […]