Truth Denied? The Software Appliance Revisited.

As I mentioned in my last blog entry I’ve had a minor disagreement with Blake Dournaee of Intel over… …whether spin was used in the naming of the product category in which the folks at Intel have placed their SOA security/acceleration technology. You can read about our failure to find common ground as well as […]

Truth Denied?

PlagiarismĀ is the sincerest form of flattery – or something like that. Anyway I’m sure Blake Dournaee of Intel will forgive me for borrowing the title for this blog… …fromĀ his own “Truth Denied” blog entry on his Truth in SOA blog. Follow the link and you’ll see that Blake is a little aggrieved at a previous […]

Four Words

I was having a drink the other day with an old friend and potential future client. We were discussing the competitive situation in the market in which his company competes. He knows that I’ve carried out some marketing positioning work for some of his competitors and so we got on to the subject of an […]

Positioning, depositioning and the UK General Election

I watched the 2nd televised leaders’ debate the other evening and was struck by the maturity of some of the competitive marketing campaigns conducted by the UK’s political parties. (Please get through this rather turgid and wordy description of the state of current political debate in the UK – there is a marketing-related point to […]

A Lustratus REPAMA Guide to the Positioning Statement

I’ve just uploaded a document to Scridb which is based on a series of blog entries from the REPAMA blog. In this series of 8 blog postings I described the format of the positioning statement that we use to help our clients capture their company or product strategy. I’ve finally got around to committing the […]

Appistry and 3Tera Under the REPAMA Microscope

I’ve just uploaded the first draft of my latest Cloud Computing REPAMA Segment Analysis Study. This time I’ve looked at a couple of vendors in the Cloud Software / Cloud Management / Application Services Management segment (using the Lustratus REPAMA Cloud Computing market taxonomy / segmentation model). Specifically I’ve reverse-engineered the key go-to-market strategies of […]

Reverse Engineering Force.com’s Approach to the Cloud Computing Market

I’ve been a bit busy recently and so instead of finishing off the complex REPAMA SAS into the “Cloud Computing / Cloud Software / Cloud Management / Application Services Management” study, I decided to produce a rough draft of the much simpler REPAMA into Force.com’s go-to-market strategy instead. Whilst the segment analysis study only covers […]

Force.com – Hat’s Off Time

Steve and I met with the good people at Force.com this morning to get an update on their approach to the Cloud Computing market and to hear their vision for the future. I’d already carried out some REPAMA analysis of Force’s marketing proposition and, just like I found when I looked at Oracle’s ESB proposition,I […]