Follow-up to Using Wordles for Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

Using Word Clouds (Wordles) for Competitive Intelligence

[An updated version of this post can be found here] It’s been a while since I updated this blog on my efforts to build my on-line competitive intelligence service (codenamed ScrewTinny). As I’m now not too far away from releasing an alpha version, I thought I’d start to share some of the output. At the […]

The marketing strategies of open source versus closed source ESBs

I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the difference in marketing strategy between open source and closed source enterprise service buses (EBSs). REPAMATron automates my REPAMA competitive marketing intelligence methodology and is […]

First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market

If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as I share the first output from my automated competitive marketing intelligence gathering system – REPAMATron. Well perhaps it’s not that emotional, but […]

WSO2 – Fits in between Talend and FuseSource…

…for the amount of jargon contained in it’s marketing copy. In a previous post I mentioned that I would follow-up to with a calculation for how much jargon WSO2 uses in its ESB marketing when compared to Talend and FuseSource. I’ve now calculated the Arcanicity Index score for WSO2’s ESB marketing copy; and whilst not […]

WSO2, or rather one of its competitors, has thrown its hat into the ring

As mentioned before I’m pulling together a short list of ESB vendors that will feature in a REPAMA competitive marketing intelligence study. I’ve added, or rather I should say that one of WSO2’s competitors has added WSO2 to the short list. I’m using this study to road-test Project REPAMATron – an automated system that infers […]

Eureka – Arcanicity and the Technology Reading Ease Index

Well I wasn’t in the bath when it occurred to me, and I wouldn’t claim that I’ve advanced the general knowledge of mankind in the way that Archimedes did, but I have made a little discovery. [UPDATE – A more detailed description of the Goodall Arcanicity Index can be found here] As I had mentioned […]

The Characteristics of a Technology Reading Ease Index

I wrote the other day about the need for a Technology Reading Ease Index. I’ve been thinking about how it might work so here are my current thoughts. The problem I am looking to solve is that I want to be able to rate the readability of different technology vendors’ marketing copy. As I explained […]