Follow-up to Using Wordles for Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

Using Word Clouds (Wordles) for Competitive Intelligence

[An updated version of this post can be found here] It’s been a while since I updated this blog on my efforts to build my on-line competitive intelligence service (codenamed ScrewTinny). As I’m now not too far away from releasing an alpha version, I thought I’d start to share some of the output. At the […]

The marketing strategies of open source versus closed source ESBs

I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the difference in marketing strategy between open source and closed source enterprise service buses (EBSs). REPAMATron automates my REPAMA competitive marketing intelligence methodology and is […]

First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market

If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as I share the first output from my automated competitive marketing intelligence gathering system – REPAMATron. Well perhaps it’s not that emotional, but […]