Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing…
…and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts.
There are some obvious areas in the cloud taxonomy/segmentation that look like a good old fashioned software sales model. So first let’s start with my draft / work in progress taxonomy/segmentation to help anchor the discussions in something solid. BTW draft/work in progress means that it will change.
So the Cloud Software segment looks like a traditional software business. Using Brad Buck’s definition for this segment:
Cloud Software is off-the-shelf software that can be used to… Continue reading
As mentioned earlier in these pages I’m documenting my quest to arrive at a market segmentation model of the cloud computing market. This will allow me to perform a series of REPAMA competitive marketing studies into various vendors in the cloud computing space. I’m uncovering more and more interesting research as I go and one such piece is described below.
The smart people at NIST (The US Governmental agency responsible for something or other – standards I think) have released some interesting work on cloud computing. Aimed at reaching a common set of definitions around cloud computing and its use cases, but recognising that these will change over time, their work can be found here.
I’ve reproduced some sections… Continue reading
I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear.
Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected glory that cloud computing provides, perhaps in an effort to appease their investors. This means that there are a large number of vendors claiming to be part of specific segments that may or may not have legitimate claims. This makes the process I’m going through confusing and messy. And if I, as a marketing analyst am having problems, I wonder what sort of success a… Continue reading
In putting together our REPAMA analysis into the go-to-market strategies of the vendors in the cloud computing space, we first must arrive at an agreed segmentation of the market. This blog documents that process.
OK so as I mentioned here, I am going to carry out a series of REPAMA Segment Analysis Studies into the cloud computing market. The desired end product is a series of reverse-engineered go-to-market strategies for a set of vendors in each of the categories within the cloud computing market. But first I need to decide on the segmentation of the various technical offers in the cloud computing space. After that I need to decide which vendors fit into each of the different proposition… Continue reading