Updated Lustratus REPAMA Guide

The Lustratus REPAMA Guide Cover Page (1.10)

Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide.

These are:

  • Depositioning focus
  • Differentiation strategy
  • Perceived threat

All of these studies are concerned with interpreting how the vendors under scrutiny approach competitive differentiation in one way or another and are now explained in the guide.

The Lustratus REPAMA guide is available for download, and for the first time in HTML format. Click here for more information.

Save/Share:
  • RSS
  • LinkedIn
  • Facebook
  • Twitter
  • Technorati
  • Google Bookmarks
  • Digg
  • del.icio.us
  • email
  • Print
  • PDF

Similar posts include:

  1. REPAMA Guide Now Online Despite being available in “beta” form to REPAMA users for some time, I finally got round to packaging up...
  2. Updated High Performance Messaging Report Just a quick note to say that the updated High Performance Messaging REPAMA Segment Analysis Study has been uploaded...
  3. Part 7 – The “UNLIKE [the primary alternative]” element from the positioning statement The Primary Competitor or Alternative I’ve been looking at the positioning statement In this series of blogs.  This entry...
  4. Inaction. The biggest “competitor” in a slowdown I often find that when building competitive strategies, vendors tend to focus all of their efforts on other vendors...
  5. Different differentiation for diffidents? (Corporate Shyness) I hope you like the alliterative heading for the blog which was born from some work I’ve been doing...

Leave a Reply