lustratus REPAMA

I’ve just uploaded a document to Scridb which is based on a series of blog entries from the REPAMA blog.

In this series of 8 blog postings I described the format of the positioning statement that we use to help our clients capture their company or product strategy. I’ve finally got around to committing the description of the 7 elements…

• target customer/ideal client
• main pain/need or desire
• product name
• product category
• main reason to buy
• primary competitor or alternative
• the unique selling proposition – USP

…to ‘paper’. The document is embedded below and can be found on scribd.com.

Enjoy!

Danny Goodall

Similar posts include:

1. Part 1 – The positioning statement Positioning Happy 2009! I’ve been in debate with a number of correspondents about the layout and format of the...
2. Positioning and the Positioning Statement Positioning and the Positioning Statement This page contains a summary of a series of blog entries I made during...
3. Part 7 – The “UNLIKE [the primary alternative]” element from the positioning statement The Primary Competitor or Alternative I’ve been looking at the positioning statement In this series of blogs.  This entry...
4. Part 6 – The “THAT PROVIDES [main benefit]” element from the positioning statement The Main Benefit or Reason to buy In this series of blogs I’m exploring the format of the positioning...
5. Part 4 – The “OUR [product name]” element from the positioning statement The Our Product Element In this series of blogs we’re looking at the elements of the positioning statement format...