Comments on: Force.com – Hat’s Off Time http://www.lustratusrepama.com/marketing/force-com-hats-off-time/ Competitive marketing intelligence and consultancy Fri, 18 Dec 2009 08:12:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Reverse engineering Force.com's go-to-market strategy, positioning and messaging | Lustratus REPAMA http://www.lustratusrepama.com/marketing/force-com-hats-off-time/comment-page-1/#comment-62 Reverse engineering Force.com's go-to-market strategy, positioning and messaging | Lustratus REPAMA Wed, 07 Oct 2009 00:00:51 +0000 http://www.lustratusrepama.com/?p=1192#comment-62 [...] quite pleased with the result. Not because of any specific talent on my part but rather as I’ve already said here, Force.com’s marketing is a case study in how to take a new, disruptive technology to market. [...] [...] quite pleased with the result. Not because of any specific talent on my part but rather as I’ve already said here, Force.com’s marketing is a case study in how to take a new, disruptive technology to market. [...]

]]> By: Danny Goodall http://www.lustratusrepama.com/marketing/force-com-hats-off-time/comment-page-1/#comment-61 Danny Goodall Fri, 02 Oct 2009 07:36:38 +0000 http://www.lustratusrepama.com/?p=1192#comment-61 So I met up with my man last night and what I heard was that it's all possible. By which I mean that Force.com applications can play a role in wider external (as in external to Force.com, i.e. on-premise. If that makes sense) process orchestrations and workflows. The caveat that I took away was that it appears to be very low-level and you would have to want to do it bad. Force.com exposes every object externally by simple (presumably authenticated) HTTP access to the object's URL which makes building external look ups and validation easy but does not help with transactionality. So if you need transactions it looks like you might have to write some code within Force.com's Apex Code language. So the good news is that Force.com applications and the processes they own can be good citizens in external orchestrations and workflows. The bad news appears to be that you would have to work hard and cut code to make it happen. Danny Goodall So I met up with my man last night and what I heard was that it’s all possible. By which I mean that Force.com applications can play a role in wider external (as in external to Force.com, i.e. on-premise. If that makes sense) process orchestrations and workflows. The caveat that I took away was that it appears to be very low-level and you would have to want to do it bad.

Force.com exposes every object externally by simple (presumably authenticated) HTTP access to the object’s URL which makes building external look ups and validation easy but does not help with transactionality. So if you need transactions it looks like you might have to write some code within Force.com’s Apex Code language. So the good news is that Force.com applications and the processes they own can be good citizens in external orchestrations and workflows. The bad news appears to be that you would have to work hard and cut code to make it happen.

Danny Goodall

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