Follow-up to Using Wordles for Competitive Intelligence

This is just a quick follow-up to my post on using word clouds or wordles for competitive intelligence. ScrewTinny – the competitive marketing intelligence service that I’m developing, now creates wordles based on vendors’ marketing copy, but there was a problem when looking at wordles containing the marketing copy for more than one product. I’ve […]

Using Word Clouds (Wordles) for Competitive Intelligence

[An updated version of this post can be found here] It’s been a while since I updated this blog on my efforts to build my on-line competitive intelligence service (codenamed ScrewTinny). As I’m now not too far away from releasing an alpha version, I thought I’d start to share some of the output. At the […]

Don’t put Serendipity Into Your Business Plan

If your business plan has a section entitled Repeatable Serendipity then think again. I was talking with an ex-colleague recently who was describing her frustration at her current company’s difficulties in closing new business. They are a small company in a fast-moving high-tech market and they are struggling to get traction outside of one or […]

Corporate DNA @ Progress Software – Redux

Its déjà vu all over again. It was just under a year ago that I wrote about a massive restructuring at Progress Software, and here am I about to do the same again. But in the words of the song, this time I know it’s for real. Progress appears to have finally thrown in the towel […]

Heroku Versus AppEngine and Amazon EC2 – Where Does it fit in?

I’ve just had a really pleasant experience looking at Heroku – the ‘cloud application platform’ from Salesforce.com but it’s left me wondering where it fits in. A mate of mine who works for Salesforce.com suggested I look at Heroku after I told him that I’d had some good and bad experiences with Google’s AppEngine and […]

…We didn’t have an ice cream…

I’m doing the first phase research for the REPAMA study into cloud computing and I’m spending my time wading through lots of communication from many small, start-up companies. And in doing so I was reminded of the ‘parable’ about the child and the ice cream…you know the story. It goes something like this. A mother […]

On Informatica, Evangelism, Audience Strata and BIG-DATA

I attended an event the other week in London organised by Informatica entitled The Enterprise Data Management Forum. I thoroughly enjoyed the event – except that it overran and I had to miss the Q&A panel to run and get a flight. That aside, it’s really gratifying to watch a large-ish vendor execute on marketing […]

The marketing strategies of open source versus closed source ESBs

I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the difference in marketing strategy between open source and closed source enterprise service buses (EBSs). REPAMATron automates my REPAMA competitive marketing intelligence methodology and is […]

First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market

If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as I share the first output from my automated competitive marketing intelligence gathering system – REPAMATron. Well perhaps it’s not that emotional, but […]