Viral marketing – something for the weekend…

I’ve witnessed first hand the success of viral marketing campaigns but I’ve never quite had the budget at my disposal to go this far… Goodbye, Mary. And before you point it out to me – yes I know I’m passing on the virus.  Enjoy.

Audience strata mismatch

If I were to write in this blog “18th century art has always been my passion.  It’s my belief that mid-18th century, art, as captured by oil on canvas, has never been surpassed in terms of quality.” You may ask what on earth that has to do with you – a visitor to a blog […]

Book recommendation

I’d like to recommend a book today.  I came across it a couple of weeks ago and whilst I don’t know the author, it felt like it was written by someone I knew.  It’s well worth a read if you’re in product marketing, product management or strategic marketing planning.  It’s called quite simply “Product Marketing […]

Running the REPAMA rule over mainframe SOA

I’ve just finished the REPAMA Segment Analysis Study and Marketing Efficacy Assessment on High Performance Middleware.  It’s just going through our buddy checking process at the moment so now I can get on with the next project.  We’re about to start looking at vendors of integration and SOA solutions on the mainframe with the REPAMA […]

You can spin, but you can’t hide

We spend a lot of time at Lustratus looking into the performance of early market companies.  Quite often these companies brief us and tell us how well they’re doing and how well they’re latest re-positioning is being received in the market.  Most of the time I believe them.  And what if I don’t, what can […]

“We all target the same prospects”

We all target the same prospects! I hear this a lot in the high-tech marketing world.  Organisations tell me that when they are prospecting they and their competitors target the same organisations and the same people. I want to highlight how assumptions like this can be very dangerous in competitive marketing.  It’s lazy to assume […]

The company doth protest too much, methinks

…or Shakespeare and Cuban heels. Apologies to those fans of the Bard for the bastardisation of the famous line from Hamlet but it’s a phrase I’ve come to use for early market software vendors that are trying just a little too hard to convince prospects that they are bigger and more credible than they really […]

High-tech marketing spend is…

…slowing according to IDC’s Michael Gerard.  No surprise there then given the global economic slowdown.  I guess we’ve all seen some evidence of a slowing in spending and recruiting perhaps the surprise is that the slowdown is not as bad as one might have expected.  The results come from IDC’s 2008 Tech Marketing Benchmark Study […]

Indocilis privata loqui – expelled from the marketing circle?

Without the benefit of a classical education I can’t be sure, but I think the Latin in the title says something like “not right to reveal secrets”.  It’s the motto of the Magic Circle – an organisation that guards its magic secrets jealously.  I wonder what would motivate a magician to leave the ‘circle and […]

A quantum of Solace? (Systems)

So, as I mentioned in my previous blog that Lustratus has been looking at companies in the High Performance Messaging (middleware) space recently.  A couple of ex-colleagues from Sonic (Dave Clare and Annalisa Sarasini) have both found themselves in this space, with Solace Systems and 29West respectively.  My colleague Steve Craggs is looking to produce […]