Focus and 8 fingered gloves

I remember using the phrase “You’re marketing 8 fingered gloves” with a client a few years ago.  And without wanting to show any disrespect to those unfortunate or fortunate enough to have more than 5 digits on each hand, I think it illustrates perfectly the dilemma that some technology vendors face. Imagine you are the […]

Ab initio

Welcome to the Lustratus REPAMA blog from Lustratus Research.  I’ve never been a fan of mission statements for the sake of mission statements.  I guess that is because most that I read are painted in the blandest shade of beige or taste of vanilla.  This tends to make them less of an “inspiring,  rallying-call” type […]

What is this blog about?

So what is this blog all about? I’ve never been a fan of mission statements for the sake of mission statements.  I guess that is because most that I read are painted in the blandest shade of beige or taste of vanilla. This tends to make them less of an “inspiring, rallying-call” type of mission statement and more […]