WSO2 – Fits in between Talend and FuseSource…

…for the amount of jargon contained in it’s marketing copy. In a previous post I mentioned that I would follow-up to with a calculation for how much jargon WSO2 uses in its ESB marketing when compared to Talend and FuseSource. I’ve now calculated the Arcanicity Index score for WSO2’s ESB marketing copy; and whilst not […]

WSO2, or rather one of its competitors, has thrown its hat into the ring

As mentioned before I’m pulling together a short list of ESB vendors that will feature in a REPAMA competitive marketing intelligence study. I’ve added, or rather I should say that one of WSO2’s competitors has added WSO2 to the short list. I’m using this study to road-test Project REPAMATron – an automated system that infers […]

Wordcount.org – it counts words…

…or rather it lists English words in order of how frequently they appear on the Internet EDIT: Here’s a link to the Arcanicity Index Calculator I mention lower down in this post. I stumbled across this site the other day when looking for information on the frequency of words used in common English. The site […]

A Technology Reading Ease Index – Goodall-Arcanicity (First Draft)

I thought Arcanicity was an album by The Police, but it turns out that it’s a measure of the complexity of the words that high-tech vendors use in their marketing.¬†As I mentioned in my last post, I’ve produced an Acanicity Index. This is a readability index that looks to estimate the amount of domain-specific or […]

Eureka – Arcanicity and the Technology Reading Ease Index

Well I wasn’t in the bath when it occurred to me, and I wouldn’t claim that I’ve advanced the general knowledge of mankind in the way that Archimedes did, but I have made a little discovery. [UPDATE – A more detailed description of the Goodall Arcanicity Index can be found here] As I had mentioned […]

The Characteristics of a Technology Reading Ease Index

I wrote the other day about the need for a Technology Reading Ease Index. I’ve been thinking about how it might work so here are my current thoughts. The problem I am looking to solve is that I want to be able to rate the readability of different technology vendors’ marketing copy. As I explained […]

Taking an automated look at marketing the Enterprise Service Bus (ESB)

As you’ll have read elsewhere in these pages I’ve decided to test REPAMATron – my automated marketing analysis software, by pointing it at the way ESB vendors take their products to market. As I’ve mentioned before, REPAMATron is a project that looks to automate the REPAMA methodology for analysing and visualising vendors’ go-to-market strategies from […]