Visualising competitive market intelligence – some early output from REPAMATron

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]

Lustratus predictions for the infrastructure software market in 2011

We all make predictions right? But do we ever return to our predictions and grade ourselves on how accurate we were? Well my Lustratus Research colleague Steve Craggs does that each year with his annual predictions for the infrastructure software market. In 2011 he looks at likely developments in the following areas… Business rules Cloud […]

Truth Denied? The Software Appliance Revisited.

As I mentioned in my last blog entry I’ve had a minor disagreement with Blake Dournaee of Intel over… …whether spin was used in the naming of the product category in which the folks at Intel have placed their SOA security/acceleration technology. You can read about our failure to find common ground as well as […]

Truth Denied?

Plagiarism is the sincerest form of flattery – or something like that. Anyway I’m sure Blake Dournaee of Intel will forgive me for borrowing the title for this blog… …from his own “Truth Denied” blog entry on his Truth in SOA blog. Follow the link and you’ll see that Blake is a little aggrieved at a previous […]

PIPESCOM – Because the world needs yet another acronym…

I just can’t help myself. No seriously, I have no choice here but to introduce yet another acronym but at least this one doesn’t have three letters. So how did PIPESCOM come about and what does it mean? Our REPAMA methodology compares and contrasts different vendors’ marketing approaches by reverse-engineering their positioning and messaging strategies. To […]

New Report From Lustratus Research: A Competitive Review of SOA Appliances

We’ve just posted a new report up at www.lustratus.com that looks at a number of vendors offering devices that promise to lessen the burden of managing, accelerating and securing a service oriented architecture. Authored by my colleague Steve Craggs, the report looks at “appliances” including IBM’s DataPower range, Layer 7’s SecureSpan XML Appliance and Intel’s […]

Four Words

I was having a drink the other day with an old friend and potential future client. We were discussing the competitive situation in the market in which his company competes. He knows that I’ve carried out some marketing positioning work for some of his competitors and so we got on to the subject of an […]