Positioning, depositioning and the UK General Election

I watched the 2nd televised leaders’ debate the other evening and was struck by the maturity of some of the competitive marketing campaigns conducted by the UK’s political parties. (Please get through this rather turgid and wordy description of the state of current political debate in the UK – there is a marketing-related point to […]

Lustratus 2010 Predictions for the Infrastructure Software Market

As is customary at this time of year, my Lustratus Research colleague Steve Craggs has launched his 2010 predictions for the infrastructure software market. At this time of year many people make predictions for what the year to come will hold, only for them to be long forgotten by the time next year’s predictions come […]

A Comment on 10 Defining Points for Cloud Computing

I was reading Robin Bloor’s blog entry from earlier in the year recently where he makes some interesting points. But I’m not sure that I agree with all of them… Robin attempts to identify some of the defining characteristics of cloud computing but I get the feeling that he is starting from a slightly cynical stand point. […]

Cloud Computing Explained – Without the Hype

My Lustratus Research colleague Steve Craggs has taken a step back from the hype surrounding Cloud Computing and has defined it for the layman. Steve’s premise was that the Cloud Computing hype had reached fever pitch and that some of the claimed benefits had become pretty difficult to believe. He wanted to strip it down to the […]

A Lustratus REPAMA Guide to the Positioning Statement

I’ve just uploaded a document to Scridb which is based on a series of blog entries from the REPAMA blog. In this series of 8 blog postings I described the format of the positioning statement that we use to help our clients capture their company or product strategy. I’ve finally got around to committing the […]

Progress Software to Restructure Again – Changing Corporate DNA

I see that Progress Software is in the midst of another restructuring and that to achieve this it will shed 12%-14% of the workforce. This article details the problem and describes how “One Progress”, an alignment of the different divisions under the same banner, is the plan to turn the company around. I for one […]

Appistry and 3Tera Under the REPAMA Microscope

I’ve just uploaded the first draft of my latest Cloud Computing REPAMA Segment Analysis Study. This time I’ve looked at a couple of vendors in the Cloud Software / Cloud Management / Application Services Management segment (using the Lustratus REPAMA Cloud Computing market taxonomy / segmentation model). Specifically I’ve reverse-engineered the key go-to-market strategies of […]

Value Proposition Categories – MITICOR

I’ve been working on a way of categorising value propositions for some time. I’ve arrived at something I refer to as MITICOR which I believe represents the atomic value proposition elements. By this I mean that all business to business value propositions can be broken down into these 7 base elements. I’m sure I will refine […]

The Decision Making Unit for Cloud Computing

I’m kicking off some research into the Decision Making Unit (DMU) for Cloud Computing services and software. I’m interested to see how much, if at all, the cloud computing decision making unit differs from that of tradition data centre or infrastructure software sales. And if it does differ (as I suspect it does) then what […]