REPAMA Segment Analysis Study into Cloud Computing – Part 1 Taxonomy

In putting together our REPAMA analysis into the go-to-market strategies of the vendors in the cloud computing space, we first must arrive at an agreed segmentation of the market. This blog documents that process. OK so as I mentioned here, I am going to carry out a series of REPAMA Segment Analysis Studies into the […]

Running the REPAMA rule over…Cloud Computing

I have decided that the time is now right to take a detailed look at the marketing strategies and tactics adopted by the various vendors in the different market segments that make up the cloud computing market. This means that we’ll be carrying out a series of REPAMA Segment Analysis Studies to nail down how […]

The Psychology of Decision Making

Carrying on from my blog on “corporate shyness”, I’m looking here at the different ways we evaluate information and make decisions. The first thing to say is that this is a big subject and one that others are much better qualified to cover than I am. Myers-Briggs has led much of the work on personality types […]

We’ve moved

Lustratus’ REPAMA consulting business has moved house. Well strictly speaking we’re still at the “Can’t remember where we put the ironing board and has anyone seen the cat?” stage of the move. But we’ve taken the first step by moving the repama.typepad.com blog to it’s shiny new location at www.lustratusrepama.com. So whilst it’ll be a […]

Different differentiation for diffidents? (Corporate Shyness)

I hope you like the alliterative heading for the blog which was born from some work I’ve been doing recently for a client.  I’m not sure that diffident is exactly the right word but there was no way that I was going to ditch it when it looks so beautiful set against all those “diff” […]

Updated High Performance Messaging Report

Just a quick note to say that the updated High Performance Messaging REPAMA Segment Analysis Study has been uploaded to the Lustratus site.  It now contains the reverse-engineered product marketing strategy for TIBCO’s Messaging Appliance P-7500.  Existing customers and Lustratus research subscription holders will already have been contacted with details of free upgrades. Following on […]

Standards-based marketing – an antidote “Be holier than thou” Part 6

So closing out this series of posts looking at differentiation in markets where technical standards have caused little technical difference between products, I’m going to look at standards bodies and technical education as a technique to create differentiation. Preach the gospel – Educate The first point to make is that in my experience products that […]

Low Latency Messaging Event

The good people at 29West have asked Lustratus to moderate a panel discussion at their upcoming Zero Latency Tour event in London on Tuesday 19th May.  It promises to be a good discussion as the participants all have solid real-world experience of building and implementing low-latency systems.  We should have a lively debate attempting to […]

Standards-based marketing – an antidote “Partner” Part 5

I’m carrying on this series of posts on how vendors can differentiate themselves in the market when technical standards have had the effect of removing significant functional difference between competitive products. This time I’m going to look at partnering to create differentiation in your offer.  Whilst the product proposition will remain materially similar to that […]

Standards-based marketing – an antidote “Broaden the Debate” Part 4

Part 4 – Broaden the Debate I’m continuing this series of blogs here by looking at the techniques that software vendors can use to create the “illusion” of differentiation in markets where technical standards have led to little material product difference. So moving on from my last blog where I looked at the way an […]