Lustratus REPAMA Studies

I’ve shared below some of the output from REPAMATron, my competitive marketing intelligence gathering tool. REPAMATron is still in alpha at the moment so I’m looking for feedback on the studies, other types of analysis that might be interesting, etc.

What is REPAMA?

REPAMA infers the marketing strategy behind the language that vendors use to take their products to market.

The charts below represent this inferred marketing strategy graphically, allowing comparisons to easily be made between multiple vendors’ strategies. Vendors that focus their marketing communication efforts are awarded higher scores, lower scores are given to vendors with less focus.

‘Average’ strategies are calculated by combining multiple vendors’ results to produce what we call the market mean. Differentiation between vendors or between a vendor and the market mean is represented by the distance between their respective plot lines. The greater the distance, the greater the differentiation.

REPAMA is Differentiation – Visualised and Benchmarked.

The Enterprise Service Bus Market – Lustratus REPAMA Segment Analysis Study

The following vendors with ESB – Enterprise Service Bus offerings have been analysed. Follow the links to see the results of the respective REPAMA Vendor Analysis Study for each vendor.