Appistry and 3Tera Under the REPAMA Microscope
I’ve just uploaded the first draft of my latest Cloud Computing REPAMA Segment Analysis Study.
This time I’ve looked at a couple of vendors in the Cloud Software / Cloud Management / Application Services Management segment (using the Lustratus REPAMA Cloud Computing market taxonomy / segmentation model). Specifically I’ve reverse-engineered the key go-to-market strategies of 3Tera and Appistry. I will add another couple of vendors to the study as time goes on but for the moment I thought these would be two good candidates to start with. They are very different companies with very different product approaches to solving similar, if not quite the same problems. I wanted to spend a little time here highliting some… Continue reading
Posted in All Blog Categories, Competition and Competitive Intelligence, differentiation, marketing, positioning | 
3Tera AppLogic, Appistry, applications services management, cloudiq, Competition and Competitive Intelligence, differentiation, positioning, positioning statement, REPAMA, segment analysis study, value proposition | 
Leave a commentPure Play Application Services Management in Cloud Computing?
So Steve and I had a briefing call with Kaavo yesterday who have some interesting technology. And it set me thinking about whether there is a market for pure play application services management in the cloud.
Kaavo automates the job of application configuration and management in the cloud. The product – imod, is rules and workflow-based and manages the life-cycle of application provisioning, including deploying and configuring the software components or services required to create the environment in which applications execute.
I hope I’m not dumbing it down too much to say that I think of it as a data centre automation tool that understands how to manage virtual IaaS instead of physical infrastructure. Kaavo’s CEO and founder… Continue reading
Cloud Computing – Where does one Capability Start and the Other end?
OK so having arrived at the first cut of a segmentation model for the Cloud Computing market, I am now embarking on a series of Reverse Engineered Positioning and Messaging Analysis (REPAMA) studies.
The problem I now face though as I start tp look in detail at various cloud vendors’ marketing propositions is that their products, capabilities and value propositions all appear to blur into one.
I guess this is a symptom of the early market nature of Cloud Computing. I would expect that as the market develops, real prospects will make real decisions based upon their real needs, and real differences will be stressed and perceived between the products and services of different vendors/service providers.
But right… Continue reading
Posted in All Blog Categories, cloud computing, communication, Competition and Competitive Intelligence, differentiation, marketing, Marketing Strategy, positioning | Appistry, cloud computing, competition, Danny Goodall, differentiation, early market, Lustratus, marketing, portfolio, REPAMA, strategy | Leave a commentA Market Landscape/Taxonomy/Segmentation Model for Cloud Computing
I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies.
As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors have re-repositioned themselves to catch the cloud computing wave.
The other issue of course is that over time cloud computing will cease to be a new paradigm and will quickly become the way consumers and businesses avail themselves of computing services. So what I’m seeing here is a market in transition where just about every category in traditional software sales will have an… Continue reading
Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, go-to-market, marketing, Marketing Strategy, research, segmentation, taxonomy | 10Gen MongoDB, 3Tera AppLogic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, AppZero, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Blink Logic, Boomi, Box.net, brad buck, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, christofer hoff, Clickability, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Concur, CrownPoint, CTERA, CTERA Portal, Danny Goodall, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, iaas, IBM Lotus Live, iCIMS, InfoBright, Informatica iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, lustatus, Lustratus, market landscape, marketing strategy, memcached, Mercury, mezeo software, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, NIST, Oco, on-demand, OneNetwork, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, paas, Panaroma, Parallels, ParaScale, Parature, peter laird, Peter Mell, PingIdentity, PivotLink, Platform, professional services, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, REPAMA, Responsys, Rightnow, RightScale, Rollbase, rPath, saas, Salesforce.com, Scalr, segmentation, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, SpringCM, SpringSource, Sterna, Strategic Marketing, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, taxonomy, tendril inc., TerraCotta, Terremark, TIBCO Silver, Tim Grance, Tokyo Cabinet, Trigence, Vaultscape, Vertica, VMWare vSphere, Vordel, Workday, Workxpress, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora | 11 CommentsCloud Computing Wordle REV 4 – A list of Cloud Computing Vendors
Continuing the research I’ve documented in these pages…
…I’ve either stumbled across, been gently reminded or have been actively asked to include specific vendors in the list of cloud computing vendors.
So here’s REV 4.
The actual list of vendors is shown in the tag list below. Also included in the Wordle is a list of the categories and classifications from DRAFT 1 of our market segmentation model which I will post here soon.
Danny Goodall
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Posted in All Blog Categories, cloud computing, marketing, segmentation | 10Gen MongoDB, 3Tera AppLogic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, AppZero, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Billing, Blink Logic, Boomi, Box.net, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, Clickability, cloud computing, Cloud Management, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Compute, Concur, CRM, CrownPoint, CTERA, CTERA Portal, Danny Goodall, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Financials, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, IBM Lotus Live, iCIMS, InfoBright, Informatica On-Demand, iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, Legal, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, Lustratus, marketing strategy, memcached, Mercury, mezeo software, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, Oco, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, Panaroma, Parallels, ParaScale, Parature, PingIdentity, PivotLink, Platform, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, REPAMA, Responsys, Rightnow, RightScale, Rollbase, rPath, Sales, Salesforce.com, Scalr, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, Software Services, SpringCM, Sterna, Strategic Marketing, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, TerraCotta, Terremark, TIBCO Silver, Tokyo Cabinet, Trigence, Vertica, VMWare vSphere, Vordel, wordle, Workday, Workxpress, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora | Leave a commentCloud computing wordle V2 – a list of cloud computing vendors
I’ve made a minor update and per some of the comments I received I’ve made the Wordle a little more readable – but not that readable as that’s sort of the point.
Danny Goodall
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Posted in All Blog Categories, cloud computing, marketing | 10Gen MongoDB, 3Tera AppLogic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Billing, Blink Logic, Boomi, Box.net, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, Clickability, cloud computing, Cloud Management, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Compute, Concur, CRM, CrownPoint, CTERA, CTERA Portal, Danny Goodall, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Financials, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, IBM Lotus Live, iCIMS, InfoBright, Informatica On-Demand, iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, Legal, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, Lustratus, marketing strategy, memcached, Mercury, mezeo software, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, Oco, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, Panaroma, Parallels, ParaScale, Parature, PingIdentity, PivotLink, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, REPAMA, Responsys, Rightnow, RightScale, Rollbase, rPath, Sales, Salesforce.com, Scalr, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, Software Services, SpringCM, Sterna, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, TerraCotta, Terremark, Tokyo Cabinet, Vertica, VMWare vSphere, Vordel, wordle, Workday, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora | 2 CommentsA cloud computing wordle – a list of cloud computing vendors
I’m going to maintain a wordle of vendors that appear to have an association with cloud computing.
I will add to this during the course of my research. Here’s the first draft.
Click for a larger version. Initial vendors supplied courtesy of the good people at Opencrowd.
Danny Goodall.
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Posted in All Blog Categories, cloud computing, marketing | 10Gen MongoDB, 3Tera AppLogic, Aconex, Advologix, Altor Networks, Amazon EBS, Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon SQS, Amitive, Apache CouchDB, Apache HBase, Appian Anywhere, Appistry, AppJet, AppNexus, Aptana, Aria Systems, Aster DB, Beam4d, Beowulf, Billing, Blink Logic, Boomi, Box.net, Bungee Labs Connect, Caspio, Cassandra, Cast Iron, Clickability, cloud computing, Cloud Management, Cloud42, Cloud9 Analytics, CloudFoundry, CloudStatus, ClusterSeven, CohesiveFT, CohesiveFT VPN Cubed, ColdLight Neuron, Collabnet, Compute, Concur, CRM, CrownPoint, CTERA, CTERA Portal, Danny Goodall, DataSynapse, Desktoptwo, DirectLaw, DocLanding, DropBox, Dynamsoft, Dynect, Elastichosts, Elastra, EMC Atmos, Engine Yard, Enomaly Enomalism, enStratus, Etelos, Eucalyptus, eVapt, FathomDB, Financials, Fios, Flexiscale, Force.com, Gemstore Gemfire, Gigaspaces, Globus Toolkit, gnip, Google App Engine, Google Apps, Google BigTable, GridLayer, Hadoop, Hosting.com CloudNine, HubSpan, Hyperic, Hypertable, IBM Lotus Live, iCIMS, InfoBright, Informatica On-Demand, iTRICITY, Joyent Accelerators, JungleDisk, K2 Analytics, Kaavo, Knowledge TreeLive, LayeredTech, Legal, LiveOps, LoadStorm, LogiXML, LongJump, LucidEra, Lustratus, marketing strategy, memcached, Mercury, Microsoft BizTalk Services, Microsoft SDS, Mosso Cloud Files, Mosso Cloud Servers, Mosso Cloud Sites, Mozy, MS Azure Services Platform, MSDynamics, MuleSource Mule OnDemand, NetDocuments, NetSuite, NewRelic, Ning, Nirvanix, Oco, Open.ControlTier, OpenCloud, opencrowd, OpenNebula, OpenQRM, OpenRSM, OpSource, OpSource Connect, Oracle Coherence, Oracle On Demand, Panaroma, Parallels, ParaScale, Parature, PingIdentity, PivotLink, Qrimp, Quantivo, Questys, rackspacecloud, Redi2, Reductive Labs Puppet, REPAMA, Responsys, Rightnow, RightScale, Rollbase, rPath, Sales, Salesforce.com, Scalr, Sertifi, Serve Path GoGrid, SkyTap, SnapLogic, SnapLogic SaaS Solution Packs, SOASTA, Software Services, SpringCM, Sterna, StreetSmarts, Success Metrics, Sun Grid Engine, Symplified, Syncplicity, Taleo, TerraCotta, Terremark, Tokyo Cabinet, Vertica, VMWare vSphere, Vordel, wordle, Workday, Xactly, Xero, Xeround, Xythos, Ylastic, Zembly, Zmanda, Zmanda Cloud Backup, Zoho, Zuora | 2 Comments
- On Informatica, Evangelism, Audience Strata and BIG-DATA
- The marketing strategies of open source versus closed source ESBs
- Part 2 – First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- WSO2 – Fits in between Talend and FuseSource…
- WSO2, or rather one of its competitors, has thrown its hat into the ring
- Wordcount.org – it counts words…
Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.