Book recommendation – Positioning: The Battle for Your Mind by Ries and Trout
As I mentioned in this blog entry on the Positioning Statement, I learned a lot from Al Ries and Jack Trout‘s book Positioning: The Battle for Your Mind. My copy, published in 2000 is the 20th anniversary edition and I must admit to thinking that its relevance may have diminished over the the 20+ years since it was published. That’s not the case as the concept of positioning and the associated disciplines and exercises really haven’t changed that much in that time.
That said many of the examples, and the book uses hundred of examples and case studies to make its point, are a little dated. Whilst an attempt has been made to bring… Continue reading
Posted in All Blog Categories, communication, Competition and Competitive Intelligence, go-to-market, marketing, Marketing Strategy, positioning, product marketing, Recommended Reading | 
Al Ries, book, books, competition, Danny Goodall, Jack Trout, Lustratus, marketing strategy, positioning, product marketing, REPAMA | 
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