Running the REPAMA rule over…Cloud Computing
I have decided that the time is now right to take a detailed look at the marketing strategies and tactics adopted by the various vendors in the different market segments that make up the cloud computing market. This means that we’ll be carrying out a series of REPAMA Segment Analysis Studies to nail down how some of the vendors are taking their products to market. We’ve already looked at high-performance messaging, ESBs, BPM, Mainframe SOA and SOA adoption generally so now it’s the turn of cloud computing.
Lustratus has helped a number of cloud vendors with their go-to-market strategies and tactics over the last couple of years and one thing has been clear. It has been a… Continue reading
Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, go-to-market, marketing, Marketing Strategy, positioning | 
application virtualization, cloud computing, competition, Danny Goodall, Lustratus, market taxonomy, marketing strategy, positioning, proposition segmentation, REPAMA, value proposition | 
Leave a commentInaction. The biggest “competitor” in a slowdown
I often find that when building competitive strategies, vendors tend to focus all of their efforts on other vendors with similar products and technologies. They believe that if they understand how the other vendors in their segment are taking their products to market, they will give themselves a good chance of winning business. Whilst there is nothing wrong with this strategy, it is very easy to get trapped into the habit of seeing things only from a vendor perspective and forgetting that the customer always has a choice.
The result is that vendor A believes that as long as he/she builds clear differentiation versus vendors B,C and D he will win the business. The reality is that vendors… Continue reading
Posted in All Blog Categories, cloud computing, communication, Competition and Competitive Intelligence, marketing, Marketing Management, Marketing Strategy, product marketing | application virtualization, audience, budgets, cloud computing, competitive, dasm, Lustratus, marketing strategy, REPAMA, slowdown | Leave a comment
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Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.