Visualising competitive market intelligence – some early output from REPAMATron

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]

New Report From Lustratus Research: A Competitive Review of SOA Appliances

We’ve just posted a new report up at www.lustratus.com that looks at a number of vendors offering devices that promise to lessen the burden of managing, accelerating and securing a service oriented architecture. Authored by my colleague Steve Craggs, the report looks at “appliances” including IBM’s DataPower range, Layer 7’s SecureSpan XML Appliance and Intel’s […]

Appistry and 3Tera Under the REPAMA Microscope

I’ve just uploaded the first draft of my latest Cloud Computing REPAMA Segment Analysis Study. This time I’ve looked at a couple of vendors in the Cloud Software / Cloud Management / Application Services Management segment (using the Lustratus REPAMA Cloud Computing market taxonomy / segmentation model). Specifically I’ve reverse-engineered the key go-to-market strategies of […]

Updated Lustratus REPAMA Guide

Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide. These are: Depositioning focus Differentiation strategy Perceived threat All of these studies are concerned with […]

An ESB is an ESB is an ESB – n’est pas?

As the saying goes, if it looks like a fish, smells like a fish and tastes like a fish then the chances are that it is a fish.  Likewise by any measure the products in the recent REPAMA study into the ESB market segment certainly appear to be ESBs but why then is none of […]

Part 7 – The “UNLIKE [the primary alternative]” element from the positioning statement

The Primary Competitor or Alternative I’ve been looking at the positioning statement In this series of blogs.  This entry will focus on the UNLIKE [the primary alternative or competitor] element. So just to recap here we’re constructing a natural language statement that captures a number of key strategic marketing positioning elements.  This particular element in […]

REPAMA Guide Now Online

Despite being available in “beta” form to REPAMA users for some time, I finally got round to packaging up a publicly downloadable version of the Lustratus REPAMA Guide. This can be downloaded from Lustratus.com for no charge. I should say a big thank you to clients, colleagues and everyone else who has provided feedback on […]

Ab initio

Welcome to the Lustratus REPAMA blog from Lustratus Research.  I’ve never been a fan of mission statements for the sake of mission statements.  I guess that is because most that I read are painted in the blandest shade of beige or taste of vanilla.  This tends to make them less of an “inspiring,  rallying-call” type […]