Visualising competitive market intelligence – some early output from REPAMATron

As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the project as I would have liked, but it’s coming along. REPAMA visualises competitive intelligence. I created the REPAMA methodology […]


New Report From Lustratus Research: A Competitive Review of SOA Appliances

We’ve just posted a new report up at that looks at a number of vendors offering devices that promise to lessen the burden of managing, accelerating and securing a service oriented architecture. Authored by my colleague Steve Craggs, the report looks at “appliances” including IBM’s DataPower range, Layer 7’s SecureSpan XML Appliance and Intel’s […]


Four Words

I was having a drink the other day with an old friend and potential future client. We were discussing the competitive situation in the market in which his company competes. He knows that I’ve carried out some marketing positioning work for some of his competitors and so we got on to the subject of an […]


Positioning, depositioning and the UK General Election

I watched the 2nd televised leaders’ debate the other evening and was struck by the maturity of some of the competitive marketing campaigns conducted by the UK’s political parties. (Please get through this rather turgid and wordy description of the state of current political debate in the UK – there is a marketing-related point to […]


Updated Lustratus REPAMA Guide

Just a quick note to say that I’ve updated the Lustratus REPAMA Guide to version 1.1. I’ve added three more studies that have been part of our analysis for some time but hadn’t quite found their way into the guide. These are: Depositioning focus Differentiation strategy Perceived threat All of these studies are concerned with […]


REPAMA Segment Analysis Study into Cloud Computing – Part 1 Taxonomy

In putting together our REPAMA analysis into the go-to-market strategies of the vendors in the cloud computing space, we first must arrive at an agreed segmentation of the market. This blog documents that process. OK so as I mentioned here, I am going to carry out a series of REPAMA Segment Analysis Studies into the […]