Book recommendation – The Jelly Effect – Make your communication stick by Andy Bounds
A great book if you want to freshen up your client/prospect communications and empower your sales team to sell more.
I read a lot. Mainly fiction but I also read a fair bit of marketing strategy. In the main these books are OK and I typically “learn” something every time. But just occasionally, as was the case with Product Marketing for Technology Companies by Mark Butje they really make an impact. The Jelly Effect – How to make your communication stick by Andy Bounds is one such book.
If I’m honest, the structure is not completely intuitive. The main subjects – Networking, How to sell more, Referrals and Presentations don’t really gel together for me.… Continue reading
REPAMA Guide Now Online
Despite being available in “beta” form to REPAMA users for some time, I finally got round to packaging up a publicly downloadable version of the Lustratus REPAMA Guide. This can be downloaded from Lustratus.com for no charge.
I should say a big thank you to clients, colleagues and everyone else who has provided feedback on the guide, which studies should be included and how they should be presented.
So “Thank you”!
And for those looking to understand the product marketing and go-to-market strategies of TIBCO’s competitors in the High Performance Messaging space – specifically Solace Systems’ Content Router, 29West’s LBM and IBM’s WebSphere MQ LLM – I’ve also put the High Performance Messaging REPAMA Segment Analysis Study in… Continue reading
Posted in All Blog Categories, communication, Competition and Competitive Intelligence, go-to-market, high performance middleware, marketing, Marketing Strategy, positioning, product management, product marketing, Vendor-Related Posts | 
29West, Competition and Competitive Intelligence, competitive, Content Router, Danny Goodall, go-to-market, ibm, LBM, LLM, low latency messaging, Lustratus, marketing, marketing strategy, middleware, REPAMA, solace systems, strategy, tibco | 
Leave a comment2009 Guidance for CMOs
I think Michael Gerard is spot on with his views on the need for different priorities and strategies for CMOs in 2009. He talks about the need to remove the disconnect between sales and marketing, decentralisation of both the marketing function and budgets to the region and also about the importance of sales enablement. These are all hobby horses of mine. It’s well worth a read, I hope CMOs are listening.
Danny Goodall
Related posts that you might also be interested in...
The company doth protest too much, methinks
…or Shakespeare and Cuban heels.
Apologies to those fans of the Bard for the bastardisation of the famous line from Hamlet but it’s a phrase I’ve come to use for early market software vendors that are trying just a little too hard to convince prospects that they are bigger and more credible than they really are.
Claiming, front and centre on your web site and in the copy of your press releases that you are the “global leader” in somethingorother appears to be the fashion in marketing communications. In fact we see phrases like “global”, “market-leading” or “leading provider” so often now that I think we’ve actually stopped thinking about the meaning of these words and whether we… Continue reading
Indocilis privata loqui – expelled from the marketing circle?
Without the benefit of a classical education I can’t be sure, but I think the Latin in the title says something like “not right to reveal secrets”. It’s the motto of the Magic Circle – an organisation that guards its magic secrets jealously. I wonder what would motivate a magician to leave the ‘circle and expose the tricks behind the “magic” and in doing so disappoint people everywhere with the realisation that the women doesn’t really get sawn in two but is in fact two very small women bred specifically for the act. Probably.
Funnily enough an ex-colleague of mine suggested that I might be doing the same thing by blogging on some of the techniques used… Continue reading
A quantum of Solace? (Systems)
So, as I mentioned in my previous blog that Lustratus has been looking at companies in the High Performance Messaging (middleware) space recently. A couple of ex-colleagues from Sonic (Dave Clare and Annalisa Sarasini) have both found themselves in this space, with Solace Systems and 29West respectively. My colleague Steve Craggs is looking to produce a paper on the space so we arranged a couple of briefings.
Steve and I have both served our message oriented apprenticeship. Steve ran IBM’s MQSeries division for many years and I was part of the team at Sonic Software that brought SonicMQ to market and then launched the ESB category. So we both understand the manic vendor space… Continue reading
Posted in All Blog Categories, high performance middleware, marketing, Marketing Strategy | 29West, annalisa sarasini, Danny Goodall, dave clare, high performance messaging, low latency messaging, marketing strategy, mqseries, solace systems, sonic software, sonicmq, steve craggs, talarian, tibco | Leave a commentAb initio
Welcome to the Lustratus REPAMA blog from Lustratus Research. I’ve never been a fan of mission statements for the sake of mission statements. I guess that is because most that I read are painted in the blandest shade of beige or taste of vanilla. This tends to make them less of an “inspiring, rallying-call” type of mission statement and more of “a collection of boring indisputable facts that we think the CEO won’t fire us for putting down on paper” type of mission statement.
Mission?
That said, I think it’s worth setting out a plan for the type of material that we’ll be covering in this blog in future editions. So here goes. I want… Continue reading
- Corporate DNA @ Progress Software – Redux
- Heroku Versus AppEngine and Amazon EC2 – Where Does it fit in?
- …We didn’t have an ice cream…
- On Informatica, Evangelism, Audience Strata and BIG-DATA
- The marketing strategies of open source versus closed source ESBs
- Part 2 – First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.