Inaction. The biggest “competitor” in a slowdown
I often find that when building competitive strategies, vendors tend to focus all of their efforts on other vendors with similar products and technologies. They believe that if they understand how the other vendors in their segment are taking their products to market, they will give themselves a good chance of winning business. Whilst there is nothing wrong with this strategy, it is very easy to get trapped into the habit of seeing things only from a vendor perspective and forgetting that the customer always has a choice.
The result is that vendor A believes that as long as he/she builds clear differentiation versus vendors B,C and D he will win the business. The reality is that vendors… Continue reading
Posted in All Blog Categories, cloud computing, communication, Competition and Competitive Intelligence, marketing, Marketing Management, Marketing Strategy, product marketing | 
application virtualization, audience, budgets, cloud computing, competitive, dasm, Lustratus, marketing strategy, REPAMA, slowdown | 
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