lustratus REPAMA

I just can’t help myself. No seriously, I have no choice here but to introduce yet another acronym but at least this one doesn’t have three letters. So how did PIPESCOM come about and what does it mean?

Our REPAMA methodology compares and contrasts different vendors’ marketing approaches by reverse-engineering their positioning and messaging strategies. To facilitate easy comparison between vendors we must be able to categorise the way they approach different elements of their marketing strategy. And with that categorisation I’m afraid, comes acronyms.

To categorise how a vendor creates its value propositions we introduced MITICOR that denotes that a value proposition typically claims to deliver benefits that broadly fall within the following areas – Market, Income, Time,… Continue reading →