The Decision Making Unit for Cloud Computing
I’m kicking off some research into the Decision Making Unit (DMU) for Cloud Computing services and software.
I’m interested to see how much, if at all, the cloud computing decision making unit differs from that of tradition data centre or infrastructure software sales. And if it does differ (as I suspect it does) then what is the impact on traditional marketing elements like audience, message, value propositions, supporting materials, etc.
I want to examine the decision making units for each of the different high-level segments in the Lustratus REPAMA market landscape / taxonomy / segmentation model for cloud computing.
For each of these segments, the basic question I want to answer is:
Within a B2B Cloud Computing transaction, what… Continue reading
Posted in All Blog Categories, cloud computing, marketing, research | 
b2b, buyer, cap-ex, cloud computing, decider, decision making process, decision making unit, dmp, dmu, gatekeeper, igidbu, influencer, initiator, op-ex, risk, sla, user | 
4 Comments
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April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.