Posts Tagged ‘job title’
Audience Strata
In infrastructure software sales and marketing, Lustratus categorises the primary end user target audience as one or more of the following three categories:
- IT Technical – Represents the overtly technical disciplines within the IT organisation that have no management, strategic or commercial responsibilities
- IT Business – Represents the higher management levels of the IT organisation that have strategic and/or financial responsibilities
- Business – Represents the line of business functions outside of the IT organisation
Whilst there are many subtle distinctions between these these layers a general description of the types of positions and the role of they play in enterprise software sales for infrastructure software is shown in the diagram below:
Danny Goodall
Posted in audience, communication, messaging, product marketing | 
Tags: audience, Danny Goodall, ideal customer, job title, Lustratus, messaging, product marketing, REPAMA, role, Strategic Marketing, target customer | 
No Comments »
Lustratus REPAMA Blog RSS feed 
- Was Visions Solutions right to acquire Double-Take?
- If you want to fly in the Cloud, check the exits first
- CICS and PHP – DON’T PANIC
- New Lustratus Research Report – A Competitive Review of SOA Appliances
- IBM acquires Cast Iron
- 2010 crystal ball gazing
- Progress Software acquires Savvion
- Unlocking more value from legacy CICS applications
- IBM acquires Lombardi to reinforce its BPM solutions
- Platform Computing takes on the Cloud