Competitive Intelligence, Marketing Consultancy and home of the REPAMA Methodology that Visualises Competitive Differentiation

I’ve created a monster… REPAMATron – A Search Engine for Competitive Marketing Intelligence?

Published November 30, 2010 | By Danny Goodall

…Well strictly speaking that should be I’m creating a monster. You see, I’m in the process of automating our REPAMA methodology. Let me explain.

I’ve been using the REPAMA competitive research methodology for many years to understand vendors’ marketing strategies. Long before the formation of Lustratus in fact. It wasn’t a strict methodology back then. It was a set of relatively loose processes, measures and classifications that I used to ‘score’ various elements of a specific software vendor’s marketing strategy.

I used the process when I worked on the vendor side in various senior marketing positions. It allowed me to understand how I could differentiate my company’s technology from our competitors. And to differentiate, first I had to know how… Continue reading →

Posted in All Blog Categories, communication, Competition and Competitive Intelligence, differentiation, ideal customer, marketing, Marketing Strategy, Marketing Tactics, pain, REPAMATron |

Tagged analysis, automated, competition, Competition and Competitive Intelligence, competitive, Lustratus REPAMA, marketing intelligence, nlp, REPAMA, REPAMATron, search engine |

6 Comments

It took Cordys 8 days to turn into a cloud computing vendor!

Published September 15, 2009 | By Danny Goodall

Attempting to classify and compare the various vendors in the various technical segments of the cloud computing market is tough.

And if I’m honest I’m struggling with the shear volume of vendors that apparently have cloud propositions. I find it amazing that so many vendors/service providers have apparently architected and built specific solutions for this space.

But between you and me, I’m not sure that every vendor/service provider now positioned in the cloud computing market has been beavering away producing a specialised solution. Some I’m sure have done that but others have just changed a name or added an adjective or modifier to a product name.

But one thing is for sure, they’ve all changed their marketing!

As I’ve… Continue reading →

Posted in All Blog Categories, cloud computing, Competition and Competitive Intelligence, marketing, Marketing Strategy |

Tagged baan, boilerplate, Boilerplate evolution, cloud computing, cordys, jan baan, Lustratus REPAMA, marketing strategy, press release, REPAMA |

1 Comment