Lustratus 2010 Predictions for the Infrastructure Software Market

As is customary at this time of year, my Lustratus Research colleague Steve Craggs has launched his 2010 predictions for the infrastructure software market. At this time of year many people make predictions for what the year to come will hold, only for them to be long forgotten by the time next year’s predictions come […]

Cloud Computing Explained – Without the Hype

My Lustratus Research colleague Steve Craggs has taken a step back from the hype surrounding Cloud Computing and has defined it for the layman. Steve’s premise was that the Cloud Computing hype had reached fever pitch and that some of the claimed benefits had become pretty difficult to believe. He wanted to strip it down to the […]

Cloud Computing Lock-in

My Lustratus Research colleague Steve Craggs ponders cloud lock-in… …and asks the questions whether it is necessarily a bad thing here.

Cloud Computing – Where does one Capability Start and the Other end?

OK so having arrived at the first cut of a segmentation model for the Cloud Computing market, I am now embarking on a series of Reverse Engineered Positioning and Messaging Analysis (REPAMA) studies. The problem I now face though as I start tp look in detail at various cloud vendors’ marketing propositions is that their […]

A Market Landscape/Taxonomy/Segmentation Model for Cloud Computing

I’ve completed the first draft of the cloud computing segmentation model upon which we will build our REPAMA studies. As I’ve mentioned before along my journey to arrive at this model, I’ve found the cloud computing market to have quickly become crowded and confused. This is largely due to the ease at which “traditional” vendors […]

My Colleague Steve Craggs on Patents and Cloud Computing

My Lustratus colleague Steve Craggs has been blogging about his concerns over patent cases for a long time. Here he is looking at a case going through the East Texas District Court that could have a significant impact on the adoption of cloud computing. I just hope Steve doesn’t get stopped for speeding in East Texas […]

Cloud Computing Wordle REV 4 – A list of Cloud Computing Vendors

Continuing the research I’ve documented in these pages… …I’ve either stumbled across, been gently reminded or have been actively asked to include specific vendors in the list of cloud computing vendors. So here’s REV 4.   The actual list of vendors is shown in the tag list below. Also included in the Wordle is a […]

Cloud Computing Market Segmentation – What is the role of the Channel? – Part 4

Continuing my quest to segment the cloud computing market, I’m now looking at the role a channel might play in cloud computing… …and I’m struggling a little to map the traditional channel role onto cloud. But here are my current thoughts. There are some obvious areas in the cloud taxonomy/segmentation that look like a good […]

Cloud Computing REPAMA – Taxonomy and the Role of Professional Services – Part 2

I’m continuing the REPAMA Segment Analysis Study into the Cloud Computing market attempting to arrive at a solid market segmentation and two things have become very clear. Firstly, every vendor with a remotely related proposition appears to have added the word “cloud” to their product name, presumably in an attempt to bask in the reflected […]