Updated High Performance Messaging Report
Just a quick note to say that the updated High Performance Messaging REPAMA Segment Analysis Study has been uploaded to the Lustratus site. It now contains the reverse-engineered product marketing strategy for TIBCO’s Messaging Appliance P-7500. Existing customers and Lustratus research subscription holders will already have been contacted with details of free upgrades.
Following on from the blog entry I made when the first version of the report was released I thought I’d show the updated value proposition below. As I mentioned in a previous blog entry TIBCO’s primary competitive focus is very unusual – it is TIBCO Rendezvous – one of its own products. The different approach to the market doesn’t stop there as you’ll… Continue reading
Posted in All Blog Categories, communication, Competition and Competitive Intelligence, go-to-market, high performance middleware, marketing, positioning, product category, product management, product marketing, Vendor-Related Posts | 
29West, competition, competitive, Danny Goodall, ibm, Lustratus, Messaging Appliance, middleware, product marketing, REPAMA, solace systems, Strategic Marketing, tibco | 
Leave a commentTIBCO eats itself
Cannibalization. You don’t get to see that very often unless something strange has happened. No, I’m not talking about the act of eating the flesh of the same species. Instead I’m referring to where a vendor eats into its own sales by promoting one of its products ahead of another in the same market. It is highly unusual for a vendor to be willing to sacrifice sales of one product line to increase another. In my experience these things usually happen through some form of mistake or oversight in planning. However, that doesn’t appear to be the case with TIBCO’s recent announcement of the TIBCO Messaging Appliance.
As we suggested in our… Continue reading
Posted in All Blog Categories, Competition and Competitive Intelligence, high performance middleware, marketing, Marketing Strategy, positioning, product marketing, Vendor-Related Posts | 29West, alternative, Cannibalism, competition, competitive, ibm, low latency messaging, Lustratus, Messaging Appliance, middleware, REPAMA, solace systems, tibco | Leave a comment
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- Part 2 – First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- First output from REPAMATron – WSO2 versus FuseSource versus Talend versus the ESB market
- WSO2 – Fits in between Talend and FuseSource…
- WSO2, or rather one of its competitors, has thrown its hat into the ring
- Wordcount.org – it counts words…
Recent Comments
May 12, 2011 (12:01) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? Hmm. I really do like the name Sarah but what about my ego? If I were to call the index 'GoodRead...
May 12, 2011 (11:36) The Goodall Technology Reading Ease Index - How Complex is Your Marketing Copy? I suggest calling it the GoodRead Index. Maybe it's over-reaching a bit, but you'll just have to ...
October 14, 2010 (4:19) Truth Denied? The Software Appliance Revisited. I hope you could tell that I was being more than a little flippant here Jacques. Perhaps I should...
October 13, 2010 (1:56) Truth Denied? The Software Appliance Revisited. Allow me to disagrre. At a customer, we have used Datapower for years to process XML (BTW, it is ...
June 7, 2010 (4:38) New Report From Lustratus Research: A Competitive Review of SOA Appliances Pete,Thanks for your comments, and those of your colleague. I think Danny has answered the 'mar...
June 4, 2010 (4:03) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hi,I'd very much like to develop a point made in the report where it is asserted that software ...
May 6, 2010 (12:35) New Report From Lustratus Research: A Competitive Review of SOA Appliances Thanks for your comment Blake. This is a marketing-focused blog that looks at different vendors' ...
May 5, 2010 (1:23) New Report From Lustratus Research: A Competitive Review of SOA Appliances Hello There - It seems that this is a very provocative report, especially with respect to the sta...
April 14, 2010 (2:57) The Decision Making Unit for Cloud Computing Nice Technology Related Blog. Will visit again.
October 16, 2009 (5:56) The Decision Making Unit for Cloud Computing Very interesting point of discussion. I would be very interested to hear your results.