An ESB is an ESB is an ESB – n’est pas?
As the saying goes, if it looks like a fish, smells like a fish and tastes like a fish then the chances are that it is a fish. Likewise by any measure the products in the recent REPAMA study into the ESB market segment certainly appear to be ESBs but why then is none of the vendors content with describing their products simply as an “ESB”.
As the REPAMA Marketing Element Distribution (MED) chart below shows, the ESB vendors in the study (Microsoft ESB Guidance 1.0, Oracle Service Bus, Progress Sonic ESB, TIBCO ActiveMatrix Service Bus) used the following adjectives, qualifiers, modifiers and euphemisms to describe the offer category of their “ESB”.
- A loosely-coupled messaging environment
- A comprehensive Enterprise… Continue reading
Posted in All Blog Categories, communication, Competition and Competitive Intelligence, esb, go-to-market, marketing, Marketing Strategy, positioning, product category, product marketing, SOA and Integration, Vendor-Related Posts | 
competition, Competition and Competitive Intelligence, competitive, Enterprise Service Bus, esb, Lustratus, marketing strategy, microsoft, Microsoft ESB Guidance, oracle, Oracle Service Bus, product category, progress software, Progress Sonic ESB, REPAMA, tibco, TIBCO ActiveMatrix Service Bus | 
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