PIPESCOM – Because the world needs yet another acronym…
I just can’t help myself. No seriously, I have no choice here but to introduce yet another acronym but at least this one doesn’t have three letters. So how did PIPESCOM come about and what does it mean?
Our REPAMA methodology compares and contrasts different vendors’ marketing approaches by reverse-engineering their positioning and messaging strategies. To facilitate easy comparison between vendors we must be able to categorise the way they approach different elements of their marketing strategy. And with that categorisation I’m afraid, comes acronyms.
To categorise how a vendor creates its value propositions we introduced MITICOR that denotes that a value proposition typically claims to deliver benefits that broadly fall within the following areas – Market, Income, Time,… Continue reading
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commercial, Danny Goodall, ease of use, features, igidbu, interfaces, management, MITICOR, operational, packaging, PIPESCOM, process, REPAMA, speed | 
Leave a commentValue Proposition Categories – MITICOR
I’ve been working on a way of categorising value propositions for some time. I’ve arrived at something I refer to as MITICOR which I believe represents the atomic value proposition elements.
By this I mean that all business to business value propositions can be broken down into these 7 base elements. I’m sure I will refine this over time but for our purposes these elements allow us to analyse and categorise the different value propositions that vendors use in their go-to-market efforts.
So what do these categories refer to?
Market
Elements categorised as “Market” include value propositions that relate to the organisation’s market or competitive situation, new product or service introduction as well as the organisation’s marketing efforts… Continue reading
Posted in All Blog Categories, communication, marketing, Marketing Strategy | benefit, cost, decision making unit, dmu, income, institutional, market, MITICOR, operational, REPAMA, risk, time, value proposition | 3 Comments
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